The current redevelopment by the Somerset CCC is part of a major, multi-phase regeneration project at The County Grounds, including 64 apartments above the west stand, a new Players Pavilion, and a new conference and banqueting venue. These developments are part of a wider initiative, Project Taunton, seeking to rejuvenate the surrounding environment of central Taunton. The overall masterplan for Project Taunton includes new public spaces, restaurants and shops in the adjoining River Tone and Brewhouse Theatre districts.
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