Swarovski, Oxford Street, London W1C

IOTA was commissioned to design and manufacture the fascia for Swarovski’s flagship store on Oxford Street, London W1C.

The aesthetic brief called for a visually striking fascia, designed to create the appearance of shimmering water when lit, such as via ambient street lighting in the evening. Functionally, the fascia was also required to provide the support structure on which to mount the illuminated store signage.